Worldwide the popularity of K-pop is huge, especially since the hit Gangnam Style exploded in 2012. Even though the sound is modern and eclectic, or even experimental, the guys are always tough, happy and cool and the girls are always cute, bright and pretty. But K-popstar Lim Kim wants to challenge these stereotypes. As well as the way Western people see Asian people. In this article I transcribed a short interview she did with BBC News about her mission.